Emerging Video Ideas, Marketing Trends, and AI Innovations as of August 12, 2025

Social Media Content Trends

The "Giving Bad Advice" trend is gaining traction on TikTok. Creators share videos where they offer intentionally poor advice to someone knowledgeable in that field, capturing their reactions. For instance, saying, "Giving bad marketing advice in front of my entrepreneurial husband" and filming his response.

 

Another trend, "You've Had A Long Day But...", involves users posting videos with overlays like, "You've had a long day, but you still have to go to the gym," accompanied by relatable commentary.

 

On YouTube, the "I Copied A..." format is popular. Creators replicate successful channels or strategies, such as "I copied a YouTube channel that makes $100k/month," and share their experiences and insights.

 

Current Marketing Trends

The resurgence of long-form content is notable. Brands are investing in extended videos, live streams, and podcasts to provide in-depth information and storytelling. This shift caters to audiences seeking comprehensive content.

 

Sustainability and ethical marketing have become essential. Consumers expect brands to demonstrate social responsibility and transparency. Companies are highlighting their sustainability efforts and ethical practices to align with consumer values.

 

Augmented Reality (AR) is transforming marketing strategies. Brands utilize AR to offer immersive experiences, allowing customers to virtually try products or visualize items in their environment, enhancing engagement and confidence in purchasing decisions.

 

Trending AI Tools

OpenAI's GPT-5 has been launched, featuring enhanced reasoning, a 256K token context window, and multimodal capabilities, marking a significant advancement in AI language models.

 

Adobe Firefly 3 integrates AI into Photoshop and Illustrator, enabling designers to generate and modify images using natural language prompts, streamlining the creative process.

 

Perplexity AI combines search engine precision with chatbot intelligence, offering real-time, source-cited answers, making it a valuable tool for researchers and professionals.

 

Runway ML introduces Gen-2, allowing users to create short videos from text prompts or static images, catering to creators seeking efficient video production solutions.

 

Notion AI enhances the Notion workspace by providing writing assistance and knowledge management through natural language processing, aiding teams in content creation and data analysis.

 

These developments reflect the dynamic nature of digital marketing and AI, offering new opportunities for content creation, audience engagement, and operational efficiency.